AfieldBY TEAM
Afield for founders,
marketing and sales.
Choose the task on your desk. See what to bring,
what to ask for, and what you still need to decide.
01 / FOUNDERS
Is this a market you can sell to?
A list of companies is not market validation. First check whether a small sample matches the offer you can actually deliver.
Bring three decisions
- Your offer
- What you sell, who can use it, and the constraints on delivery.
- The buyer
- Business type and geography. Be explicit about manufacturers versus distributors.
- The exclusions
- Existing accounts, unsuitable business models and markets you cannot serve.
Start with a bounded request
Illustrative brief for a precision-parts supplier. Replace it with your actual offer.
THE REVIEW / THREE SAMPLE RECORDS
Own-brand filling-equipment manufacturer
Its product page describes equipment it makes. That supports the company-type requirement, not a claim that it outsources components.
- Next question
- Who handles component-supplier qualification?
Distributor of third-party equipment
Reselling machines does not meet the own-brand manufacturing requirement. Apply this exclusion to the rest of the list.
Mixed manufacturer and reseller
Ask for evidence of the manufacturing division before preparing outreach.
Fictional record types, not returned company results.
Do the first records reflect the intended buyer? If not, correct the rule before increasing the count. A fit decision does not prove purchasing intent.
Customer-search procedure ↗02 / MARKETING
Can the same offer survive three channels?
Start with the claim your product specialist approves. Review complete deliverables, not a set of disconnected slogans.
Prepare the brief
Supply the approved offer, audience, product facts and source material. Ask for a complete website passage, an email and one social post.
The correction that matters
The specialist confirms: only final drawings can be reviewed. Ask for the full revised versions, with provisional-drawing claims removed everywhere.
Fictional supplier and demonstration copy, not a published campaign.
REVISED WEBSITE PASSAGE / COMPLETE EXAMPLE
Before you request a machined-parts quote
Send the final drawing, material and expected quantity together. Identify the dimensions and tolerances that are critical to the part's function, and say whether the request is for a prototype or repeat production.
We review final drawings before preparing a quotation. If a dimension is still provisional, finalize it before requesting the review.
A useful enquiry might say: “Aluminium housing, 20 prototype units. The bearing bore is the critical dimension. The attached final drawing is revision C.”
Send the drawing version that matches your note. We will use the review to identify missing information before quoting.
Inspect all three revised deliverables ↗Does each finished version make the same approved offer? Check claims and channel destination before publishing. The draft itself is not evidence that anything was posted.
Channel-review procedure ↗03 / SALES
What do you know before you write?
A relevant account, a reachable recipient and a reason to contact are three separate decisions. Keep the gaps visible.
Bring the account context
- The selected company's product page or retained research.
- The offer you can make to that company.
- Any real prior conversation, including objections and stop requests.
Keep the handoff explicit
If the buying role is unknown, leave the recipient unresolved. Research the role before treating the draft as send-ready.
Resolve a contact gap ↗ILLUSTRATIVE DRAFT / NOT SENT
- To
- Unresolved: supplier-qualification owner
- Subject
- Component supplier qualification for your filling equipment
Hello,
We make aluminium and stainless-steel parts to customer drawings in small repeat batches. Your website lists your own-brand filling equipment.
Is component-supplier qualification handled centrally or by equipment line? I can send our capability sheet to the appropriate person.
Which route would you recommend?
Best,
Your name
Confirm the company fact, recipient and offer. Only then review the sender and authorize the specific action. A missing reply is not permission for unlimited follow-ups.
Plan a follow-up from a real reply ↗Continue with your situation
Explore all 19 marketing capabilities
Each capability below links to its explanation or procedure. Start with one output you need; the same conversation can carry its context into the next task.
Understand and plan
Learn your business and diagnose a growth problem
Start with your website and product material. Correct the offer, audience or positioning before using that context in a campaign.
Turn a diagnosis into a plan · Review connected performance data
Build a weekly GTM plan and review the work
Turn one business goal into seven days of tasks, deliverables and a review of what happened.
Turn a comparison into a weekly assignment · Create a plan · Review an outcome
Read GA4, Search Console and product analytics
Choose the connected property, period and metric before comparing traffic, queries or available PostHog events.
Research the market
Research a market, company or competitor
Compare public market, company, product and pricing evidence for a specific commercial decision, then carry the selected finding into a meeting brief or weekly assignment.
Competitive intelligence · Meeting preparation · Plan the selected next task
Find buyers, distributors or suppliers
Specify the geography, company type and exclusions. Inspect why each organization fits before contacting it.
Find decision makers and public contacts
Identify the buying role at a selected company, then look for a person, team or public contact route.
Find creators, KOLs, events and partners
Compare audience fit for a creator campaign, or research an event and its exhibitors for a defined market.
Choose a creator or partner · Research exhibitors · Research distributors and commercial partners
Find recommendation requests and relevant posts
Find public discussions about alternatives, complaints or buyer problems and read the original context.
Research company buying and growth signals
Use funding, expansion, hiring or launch announcements to investigate timing, then check whether the event relates to your offer.
Improve discoverability
Inspect AI answers and citation readiness
Choose a fixed-question answer-API baseline or a deeper configured-model simulation, inspect the actual returned answers and identify a supported public-page improvement.
Choose which SEO page to improve next
Combine public page findings with available search and analytics evidence to select a specific correction.
Prepare a website change for GitHub review
Select a connected repository and review the complete file changes before submitting a review request.
Create the material
Write outreach, posts and sales copy
Carry product facts and buyer context into complete emails, follow-ups, posts, comments or scripts.
Generate a product or campaign image
Supply product references, placement and constraints, then revise the detail that misses the brief.
Generate a finished short video
Use a product image or approved visual to make a short marketing video in the intended format.
Research, draft and improve blog articles
Develop a full article from a reader question and supported sources. Continue to draft or publish through a supported connected CMS.
Save or publish in WordPress.com · Review the claims in a draft
Deliver and follow up
Publish to a connected social account
Review the text, media and destination before publishing to a supported LinkedIn, Reddit, X, Threads, Instagram or Facebook Page account.
Reply to a discussion or message a prospect
Use a concrete post or recipient and choose an interaction that the connected platform supports.
Read email, draft replies and send
Open the original thread, answer the latest question and review the sender and recipient before sending.